Why Roomba is being bought by Amazon

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Last Updated on August 16, 2022 by Bitfinsider

The Alexa-powered empire of Amazon (AMZN) is set to grow significantly. The e-commerce and smart home juggernaut revealed Friday that it would pay $1.7 billion to acquire iRobot, the company that makes the Roomba. The change means that everything from smart vacuums to air purifiers will soon be part of Amazon’s portfolio of connected products.

It also happens to be at a time when Amazon is attempting to transform its Alexa-enabled products from stationary items like smart speakers to mobile machines that can follow you about your home and react to your requests whenever you need them.

Although the market for robotic vacuums is competitive, it is apparent that Amazon is strongly involved in the future of the smart home. With this transaction, Amazon has increased and strengthened its knowledge, In a note dated August 5, Raymond James analyst Brian Gesuale wrote.

However, it goes beyond simply creating smarter technology. The acquisition is all a part of Amazon’s larger effort to keep its Prime service at the forefront of consumers’ thoughts. By selling more tangible goods that link to the platform, it can achieve this goal.

The ultimate objective of Amazon’s online retail operation is to have everyone subscribe to its Prime service. Subscribers to the program, which costs $14.99 per month or $139 annually, have access to everything from Prime Music and Twitch to Prime Video and next-day delivery.

Of course, Prime members are more likely to use Amazon to make their purchases, which benefits the corporation twice over. After all, Amazon receives a portion of the things you buy in addition to receiving your monthly or annual charge.

Even Amazon’s own goods, like the Echo speakers, are designed to entice you to join Prime. After all, if you’re a Prime customer, it’s simple to ask Alexa to buy something for you or play a song through Prime Music.

Additionally, IRobot is bringing items other than the Roomba vacuum. The business also offers sales of their handheld vacuum and smart mop, Braava Jet. The company had been developing a smart lawnmower but abandoned the project.

However, iRobot’s current product line gives Amazon even another way to convince users to subscribe to Prime.


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Disclaimer: The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, legal, tax or other advice. Investing in or trading cryptocurrency or stocks comes with a risk of financial loss.

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