Socios, Lionel Messi’s Crypto Sponsor, is Giving Token Holders the Opportunity to Win Game Balls

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Last Updated on January 17, 2023 by Bitfinsider

Socios, a brand featuring World Cup winner Lionel Messi as its global ambassador, is attempting to score with fans by giving them the chance to win goal-scoring balls. However, you will have to pay to play.

The company announced that fans who have acquired enough tokens through Socios will have the opportunity to win a “game-used” ball from Wednesday’s Italian Super Cup between AC Milan and Inter. To be eligible, users must have a sufficient quantity of either team’s fan tokens as well as Socios tokens. Fans that are eligible will then compete in an auction.

As volumes for famous and artistic non-fungible token (NFTs) collections have declined substantially in recent months, major companies in entertainment and sports are stepping up efforts to communicate with fans through digital assets. NFTs are seen as a tool to increase engagement by incentivizing supporters to accumulate tokens with the potential for advantages such as access to special events, unique content, or products.

Socios stated in a statement that after a ball is used to score a goal during the AC Milan-Inter match, it will be “collected by match officials” and equipped with a chip that will serve as a “certificate of authenticity.” The company also stated that whoever wins the ball will have their ownership authenticated using the chip, reducing the risk of counterfeiting.


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