OpenSea and Warner Music Group Officially Announced Partnership

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Last Updated on October 1, 2022 by Bitfinsider

Listing Cardi B, Madonna, Dua Lipa, and Ed Sheeran among its numerous signed artists, the Warner Music Group stated on Thursday that it would collaborate with NFT marketplace OpenSea to hasten the spread of its musicians into Web3.

Through the partnership, Warner Music artists will have first access to new OpenSea goods, increased market discoverability, and dedicated and highlighted areas of the OpenSea website for prospective NFT projects. Additionally, members of the OpenSea team will provide specialist assistance to artists to help with both the growth of their Web3 fan bases and the integration of current fan communities into the NFT environment.

Warner’s Chief Digital Office Oana Ruxandra stated: “Our collaboration with OpenSea helps to facilitate these [fan] communities by unlocking Web3 tools and resources to build opportunities for artists to establish deeper engagement, access, and ownership.” 

Warner Records and celebrity chef Jeremy Fall’s web3 business, Probably Nothing, will collaborate to release the first NFT collection as a result of the cooperation.

The celebrity chef announced that NFT Label Passes for “Probably A Label”, the Web3 record label he created last month with Warner Records, will be the first product of the Warner Music/OpenSea partnership.

Source: Twitter

The NFT Label Pass will give owners access to the upcoming music releases of “Probably A Label”, the ability to create and invest in community-generated, IP-backed virtual musicians, as well as the ability to attend exclusive live events like artist meet-and-greets and meals with music executives.

Utilizing Web3 technology to give artists and their fans the chance to regain music ownership rights is the core objective of “Probably A Label”. Fall thinks that traditional music industry giant Warner Music is proven to be a fantastic partner in that effort.

The NFT Label Pass will give owners access to Studio A and Studio B in addition to music-related benefits. These IP incubators let participants pitch projects using their ownership of specific blue-chip NFTs like Bored Apes and Cryptopunks—which the studio may choose to develop, finance, market, and cosign.

Fall said: “It’s great that in the NFT space, people get IP ownership, but if you don’t know what to do with that, it’s pretty useless.”


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