Musk Says Twitter Will Launch Its ‘Verified’ Service With a ‘Gold Check’ for Businesses Next Week

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Last Updated on November 25, 2022 by Bitfinsider

Elon Musk announced in a tweet on Friday that Twitter will launch its delayed “Verified” service with different colored checkmarks for each account type the following week.

The Twitter CEO stated that there would be a “gold check” for businesses, a “gray check” for government accounts, and the existing “blue check” for individuals, including celebrities.

Before the check is activated, all verified accounts will be “manually authenticated,” according to Musk.

The billionaire described the action as “painful, but essential.”

After users abused the system by impersonating brands and celebrities, Musk was forced to suspend the $8 per month Twitter Blue service, which allowed anyone to pay the subscription for the blue verification tick.

The CEO of Twitter announced on Monday that the relaunch of its $8 per month Blue Verified service would be delayed. Musk stated at the time that Twitter would “likely use a different color check for organizations than for individuals.”

Now he has provided specifics about what that could entail.

Musk had previously stated that he intended to relaunch Twitter Blue on November 29. Musk’s most recent schedule puts the relaunch on December 2.

The subscription service is Musk’s effort to find a new revenue stream for Twitter as part of his controversial restructuring of the social media company.

Musk has fired thousands of Twitter employees and demanded that the remaining employees work “long hours at high intensity” or leave.


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