Mass acceptance of cryptocurrency will be sparked by education, claims the Checkout.com executive

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Last Updated on July 27, 2022 by Bitfinsider

Due to misconceptions and legal worries, established businesses are reluctant to adopt cryptocurrency, according to Jess Houlgrave.

Jess Houlgrave, head of crypto strategy at Checkout.com, said that while many companies have indicated interest in accepting cryptocurrency payments, there are still difficulties in comprehending the market.

Houlgrave discussed the advantages and difficulties of taking cryptocurrency for businesses in an interview. She also offered her opinions on what she believes would help the general public adopt cryptocurrency payments.

According to Houlgrave, the addition of cryptocurrency payments boosts efficiency, speed, and security. According to her, it might take the place of conventional payment methods, which are hampered by middlemen, excessive costs, payment delays, and fraud threats.

Houlgrave emphasized that there are drawbacks aside from advantages for businesses, including difficulties with accounting for accepting cryptocurrency, securing custody of cryptocurrency revenues, controlling price volatility, and filing taxes. The CEO gave these reasons as to why businesses want to outsource their crypto payment processes. She also added: “Increasingly, merchants are accepting crypto payments via a third party who will convert to, and settle in, fiat so that the merchant doesn’t bear price volatility risk versus their expenses.”

In addition to these, the payment executive said that among the financial officers they’ve spoken with in one of their firm’s recent surveys, regulatory uncertainty surrounding the industry is the main deterrent for not adopting cryptocurrency within their companies.

In this regard, Houlgrave noted that there is a lot of misunderstanding in the industry, and that in order for major companies to accept cryptocurrency as a payment option, it will be essential to educate them. “By educating these larger players about the advantages and use cases of crypto we can shift the needle, especially for those who can incorporate crypto into their businesses in a meaningful way,” Houlgrave added.

She also thinks that a more seamless user experience for customers and merchants is necessary for cryptocurrency to compete with existing payment options.

In order to assist businesses in processing cryptocurrency payments and automatically converting payments made in digital assets into cash, Checkout.com introduced a stablecoin settlement system in June using USD Coin (USDC). According to Houlgrave, the approach enables businesses to boost access to their cash flow and reduce volatility concerns.


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Disclaimer: The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, legal, tax or other advice. Investing in or trading cryptocurrency or stocks comes with a risk of financial loss.


Hardware wallets are safe and secure devices that can be used offline. They keep your cryptocurrency offline, making it impossible for you to be hacked. To find out more on the leading hardware wallets, you may view our reviews here: Ledger & Trezor
Disclaimer: The views and opinions expressed by the author, or any people mentioned in this article, are for informational purposes only, and they do not constitute financial, investment, legal, tax or other advice. Investing in or trading cryptocurrency or stocks comes with a risk of financial loss.

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