Last Updated on September 28, 2022 by Bitfinsider
Gemini, one of the industry’s leading crypto exchange and custody providers, has partnered with digital investment advisor Betterment in a deal that will provide investors with diversified crypto investment portfolios.
According to a press release issued by Gemini on Tuesday, the new offering will be available to Betterment retail investors as well as Betterment for Advisors customers.
Because of the collaboration, Betterment’s upcoming crypto product will provide customers with the opportunity to invest in crypto portfolios built around digital assets on Gemini. The exchange, on the other hand, will act as a crypto custodian for Betterment, allowing thousands of investors in the financial advisor’s market to adopt cryptocurrency.
Notably, the collaboration is expected to open up the crypto investing space to over 730,000 Betterment customers. According to Gemini’s blog announcement, these customers can now diversify their long-term investments by gaining exposure to the increasingly popular crypto asset class.
Betterment will begin offering expert-built digital asset portfolios to its customers next month, which will be accessible through their accounts.
Furthermore, Betterment for Advisors partners will be able to use the crypto product to provide crypto exposure to their own clients.
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