GameFi Executives Consider Casual Players a “Critical” Audience for Blockchain Games

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Last Updated on January 25, 2023 by Bitfinsider

According to three co-founders of blockchain gaming companies, the casual gaming sector will continue to be a key target for blockchain games and Non-Fungible Tokens (NFTs) in gaming. The largest group of players in the industry are casual gamers, who play games occasionally but infrequently put in a lot of time.

The co-founder of the blockchain role-playing game Illuvium, Kieran Warwick, referred to casual players as “important” because of their vast numbers. By 2023, there will be more over 3 billion gamers worldwide, with at least 1.95 billion of those being casual players according to a source.

Warwick thinks that, in-game yield gamers, who are mostly from underdeveloped nations and are drawn to mobile gaming in particular, are also growing more and more significant.

However, Warwick acknowledges that luring casual gamers into the market is a “major challenge” due to the assumption that blockchain games are of subpar quality. Despite this, he was certain that mainstream gaming will benefit greatly from NFTs, blockchain, and Web3.

According to Warwick, he said: “NFTs, blockchain, and Web3 have a place in mainstream games in the long term, as mainstream game developers are already working on incorporating these technologies into their games, despite some backlash from their communities.” 

He continued, “As more fun and engaging NFT-based games are developed, it is likely that players will experience the benefits of ownership and not want to go back to traditional games.”

Similar thinking is held by Yat Siu, co-founder and chairman of Animoca Brands, who calls the mass casual audience “absolutely critical” for blockchain and NFT games. Yat Siu claims: “Games are still games regardless of whether they’re casual or mid-core. One of the things that actually made mainstream gaming larger was casual games.”

Siu claims that the mainstream video game industry “stopped growing” in the years between 2010 and 2011. Blockchain games must mimic the success of mobile games in reviving and attracting a whole new generation of players.

Siu expects that a blockchain gaming boom may begin in the next 18 to 24 months, with hundreds of millions of players entering the market. He believes that all it will take is one great game to spark the trend.

“I think we’re charting a pretty good chart, but you know, you’re not gonna convert everyone overnight, right? But it’s beginning and people are having fun and also the games are getting better,” he remarked.

Several well-known firms have had to cancel plans to include NFTs in games due to opposition from mainstream gaming audiences, but Siu thinks this is only temporary as players get better understanding of the technology.

Mobile games, according to Bozena Rezab, co-founder and CEO of blockchain mobile gaming platform GAMEE, will help draw in casual players. She said: “Casual mobile games are the easiest step into gaming, with the ability to engage a mass audience. This is what these can offer to a quest of onboarding gamers to NFT / blockchain games.”

The gaming executive, however, believes that a number of things need to be adjusted first, including getting rid of paywalls, shortening sessions, and simplifying setups for casual players.

“We are still on a path of exploring the use of blockchain tech in games, the concept of ownership of assets is very powerful and will stay. The exact game genres, game economy models and mechanics that will define the future are yet to be explored,” she added.


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